In our last post ‘Vlogging for restaurants – can we do it ourselves? Part I‘ we posed a question about how possible it was for a small restaurant to film, edit and publish their own Video Log – or Vlog.
We highlighted the compelling reasons for doing this – that increasingly video was an excellent way to reach customers in a more engaging way than just text or image posts.
For our bakery we felt that there was an additional benefit that it would allow us to show off the skill of our chefs as well as some of the techniques that are genuinely used every day in our kitchens.
Our last post was focussed on the filming process. We now move to editing and publishing…
Editing Our Video
We used iMovie to edit our video, the excellent software bundled with all Mac computers. It’s easy to use and has most features you could want for a video of this type:
- The ability to quickly cut and edit clips
- The ability to overlay music
- The ability to reduce background noise
- The ability to speed up clips
Initially, the biggest problem was condensing the huge amount of material we had into a suitable length: we had around 1.5 hours of footage. We also wanted to tell the story of how the millefeuille was made without the video becoming boring.
Therefore we used the following principles to try and ensure it was as punchy as possible:
- To always have something new happening in the video or audio every 5 seconds
- To simply some elements of the process – for example instead of showing the pastry pull 5 times, show it only once
- To make use of some of the content by overlaying audio over sped up video
It’s time-consuming to do this in iMovie but once you get the hang of it, is very achievable.
Some other notes of interest:
- We obtained licensed audio for $19 at www.audiojungle.com. There’s a bunch of excellent soundtracks on there which you can license for commercial use at very reasonable prices.
- In hindsight, it was unnecessary to shoot at 1080p 60fps and 30fps would have been better. Dealing with files of such huge size became a bit of a nightmare in terms of transferring them from our devices to the edit suite.
- The one thing we want to improve next time is the quality of audio – probably with lapel mics. It’s just about acceptable in this round but could have been better.
Publishing our video
The next decision to make was how to publish our video, mainly whether to put it on Facebook or YouTube.
- After some research, we decided for both.
- We firstly published it on Facebook in order to generate some immediate interest amongst people that knew the Heidi brand. After all, this video was primarily aimed at them and allowing them to see what goes on in our kitchen.
- We decided to follow this up a week later with an upload to our newly branded BakeTape channel on YouTube. The thinking here is that old things get lost quickly on Facebook – i.e. people generally don’t look through archives of a page and tend to focus on new material. On YouTube, this immediacy is much less relevant where people continue to view a video that is many years old.
So, there we have it!
The video links can be found here:
- Facebook: https://www.facebook.com/Heidi.lovebaking/videos/vb.809041882524249/1432732806821817/?type=2&theater
- YouTube: https://www.youtube.com/watch?v=JqAx19Jw2z0
And the final video itself is embedded below:
We’ll be finishing this series with a summary of the results of our video. How successful has it been? Was it worth it? Stay tuned…